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Integration with core business systems
Connects to ERP, groupware, MES, Microsoft 365, purchasing and other core systems, with many ways to integrate.
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MAGIC HR AX · AI TRANSFORMATION
Proven HR functions,
now with
AI transformation.
Magic HR AX brings AI transformation to the maturity of proven HR functions, so security and data accuracy come together in one HR platform. It connects to your core business systems and runs the way your company's policies work.
AI transformationBuilt-in AI
- RAG chatbot
- AI Briefing
- Natural-language queries
- AI Assistant
Proven HR functionsHR · Payroll
- HR & organization
- Time & attendance
- Payroll & year-end tax
- Evaluation & pay
- Employee benefits
- Talent
Core system integrationIntegration
- ERP
- Groupware
- MES
- M365
- Purchasing
Security+Data accuracyboth at once
WHY MAGIC HR AX
What sets
Magic HR AX apart.
AI added exactly where it helps, on top of proven HR functions: six strengths for operations and management.
02
Proven, complete functionality
Built on operating experience with many enterprise clients, it runs core HR and payroll processes flexibly and reliably.
20 yearsof payroll cases from about 1,000 clients
03
Powerful reporting
Cuts repetitive spreadsheet work with reports that staff and executives can use right away, custom Bespoke Reports, and advanced analytics on par with Workday and SAP SuccessFactors.
04
Flexible configuration and custom development
HR cards and pay rules are tailored quickly to each client's policies, and plugin-based custom development carries over through every standard update.
05
AI where it matters
A RAG-based AI chatbot answers repeat questions automatically, while AI Briefing, natural-language queries and AI Assistant raise productivity and lower risk.
06
Fast deployment, competitive pricing
A reasonable cost compared with systems of the same class lets you plan for quick adoption and future expansion together.
Talk to our HR teamFLEXIBLE BY DESIGN
Operations that adapt
to how you work.
Your company should not have to adapt to the system. The system should adapt to the way your company runs.
Flexible Configuration
Adjust organization, permissions, approvals and pay rules to your own processes.
HR Analytics
Replace repetitive spreadsheet work with reports pulled instantly from connected data, and move to data-driven strategic decisions.
Before
- Collect spreadsheets
- Check
- Build reports
After
- Connect data
- Aggregate automatically
- Report instantly
CORE SERVICES
From HR to year-end tax,
configured by your HR team.
HR management, talent management, evaluation, payroll and year-end tax settlement, set up to fit your policies and processes.
HR management
HR cards and reports
your HR team builds itself
HR staff configure and set up HR management freely, and building and analyzing reports is easy.
- HR card setupBuild highly flexible HR cards that fit companies of any size, and rearrange their layout and order through settings alone.
- Custom and statistical reportsHR staff build the HR reports each company needs with drag and drop. There is no limit on the number of reports, and standard and custom statistical reports come included.
Talent Management
Staffing and growth
built on jobs and skills
Places people and connects hiring across departments based on jobs and skills, and supports each employee's training and growth based on skills.
- Job dashboardSee certification status by job and each employee's certification status at a glance, and manage the rules.
- Job frameworkBuild jobs around skills, link certifications and related training, and connect them to performance evaluation metrics.
Evaluation
Evaluation that follows
your own process
Supports performance, competency, 360-degree and overall evaluation in line with your evaluation process. Reviews proceed in stages from goal approval, and results are finalized after the overall evaluation and HR committee calibration.
- Evaluation dashboard and AI briefingSee overall progress at a glance and spot risk areas right away. AI briefing detects anomalies automatically and lists what needs action first.
- HR committee review and calibrationAlign scores and grades that differ by reviewer to an organization-wide standard; evaluation managers can also adjust them directly.
- Annual result roll-upCombine half-year and quarterly review cycles into the final annual result.
- Personal resultsEvery employee can view their performance, competency, overall and 360-degree results from many angles in the ESS evaluation menu.
- 01Goal approvalPerformance goals
- 02Review roundsPerformance, competency, 360
- 03Overall evaluationCombined results
- 04HR committee reviewCalibration
- 05Final resultsShown in ESS
Payroll · year-end tax
Over 90% of payroll work
automated through setup
Built on every payroll case that can come up, drawn from 20 years of work with about 1,000 clients.
- of payroll operations
- 20 years
- client payroll cases
- ~1,000
- automated by setup
- 90%+
- Payroll setup and automatic calculationSet up the payroll environment and pay is calculated automatically, with payslips generated to match.
- Payroll setup AI AssistantSet up pay codes and automatic calculation by chatting with an AI assistant.
- Payroll dashboardSee the full status of a selected pay run next to a comparison month on one screen.
- Year-end tax settlementFollow year-end tax settlement progress on an administrator dashboard, with notes between employees and administrators.
ENTERPRISE PAYROLL
Premium payroll
for enterprise clients.
High-volume processing, precise calculation and full traceability for companies with large workforces and complex pay structures.
- 01Fast processing of high-volume payroll data for thousands to tens of thousands of employees
- 02Retroactive pay with full recalculation of every period
- 03Net-to-gross-up and partial gross-up of taxable benefits
- 04Multi-dimensional labor cost simulation
- 05Step-by-step trace logs of every payroll calculation
REFERENCE CLIENTS
Proven across
many industries.
Experience with clients across industries helps mid-sized companies and institutions change how they run HR.
Big Tech
- Naver Cloud Platform
- Coupang
- Netflix
Professional Services
- Deloitte Anjin LLC
- KL Partners
- TMF Group
- Deel
Manufacturing
- Solmics
- HD Hyundai Marine Engine
- TSMC
- Boeing
Hospitality · Financial
- Haevichi Hotel & Resort
- BNK Financial Group
- Standard Chartered Korea
- Fidelity International
MODULES
Choose the modules
you need.
From core HR, attendance, payroll and evaluation to self-service, reporting, integration and security. Modules are selected and combined to fit your scope.
| Module | Key functions | What it changes |
|---|---|---|
| Core HR & organization |
| Standard master data · one HR history |
| Time & attendance |
| Manager status view and attendance corrections · flexible setup per company |
| Payroll & year-end tax |
| Fewer errors · shorter closing · no manual spreadsheets |
| Talent Management |
| Structured talent development · basis for fair rewards |
| Evaluation & compensation |
| Fairness · stronger link to pay |
| Employee benefits |
| Standard request and payment process · automated payroll link |
| ESS/MSS |
| Fewer inquiries · easier for users |
| Reporting & dashboards |
| Faster reporting · better decisions |
| Interfaces & API |
| No disconnected systems · ground for automation |
| Permissions, security & operations |
| Stronger internal control · flexible operations |
Integration scope, permission structure and report layout can be configured to fit your policies.
FREQUENTLY ASKED
Questions about
Magic HR AX.
What is Magic HR AX?
Magic HR AX is an enterprise HR and payroll platform made by Magicsoft (매직소프트). It brings AI transformation to the maturity of proven HR functions to keep both security and data accuracy, and runs HR and organization, time and attendance, payroll and year-end tax settlement, evaluation and compensation, employee benefits, talent management, ESS/MSS and reporting on one platform.
Does it integrate with ERP, groupware and other existing systems?
Yes. It integrates with ERP, groupware, MES, Microsoft 365, purchasing and other core systems in many ways. It works with ERP systems (SAP, Oracle, MS Dynamics), Daou Office and Naver Works, and offers ERP/groupware/SECOM/production integration, API/Batch and data mapping.
What AI features does Magic HR AX have?
A RAG-based AI chatbot answers repeat questions automatically, and AI Briefing detects anomalies in evaluation operations and lists what needs action first. It also offers natural-language queries and AI Assistant, and the payroll setup AI Assistant lets you set up pay codes and automatic calculation in a chat.
Can it be adapted to our policies or extended with new features?
Yes. HR cards, pay rules, organization, permissions and approval flows can be adjusted quickly to your policies. Plugin-based custom development carries over through standard product updates.
Can it handle payroll for a large workforce?
Yes. It processes high-volume payroll data for thousands to tens of thousands of employees quickly, and offers retroactive pay with full recalculation of every period, net-to-gross-up and partial gross-up of taxable benefits, multi-dimensional labor cost simulation and step-by-step trace logs of payroll calculations. Built on payroll cases from about 1,000 clients over 20 years, it automates over 90% of payroll work through setup alone.
Which evaluation methods does it support?
It supports performance, competency, 360-degree and overall evaluation in line with your evaluation process. Reviews proceed in stages from goal approval and are finalized after the overall evaluation and HR committee calibration; half-year and quarterly cycles roll up into annual results, and every employee can view their own results in ESS.
How does it handle security and sign-in?
Role-based permissions, access control by organization and audit logs support internal control, and sign-in can use MFA (MS OTP, Google OTP) and SSO (Azure Entra ID). Magicsoft is ISO 27001 certified and renews the certification through an audit every year.
Can we adopt only the modules we need?
Yes. The Core HR & organization, Time & attendance, Payroll & year-end tax, Talent Management, Evaluation & compensation, Employee benefits, ESS/MSS, Reporting & dashboards, Interfaces & API, Permissions, security & operations modules can be selected and combined to fit your scope. Integration scope, permission structure and report layout are also configured to your policies.
Which companies use Magicsoft's HR solutions?
Naver Cloud Platform, Coupang, Netflix, Deloitte Anjin LLC, KL Partners, TMF Group, Deel, Solmics, HD Hyundai Marine Engine, TSMC, Boeing, Haevichi Hotel & Resort, BNK Financial Group, Standard Chartered Korea, Fidelity International and other companies in IT, professional services, manufacturing, hospitality and finance use Magicsoft's HR solutions.
OUR PROPOSAL
Connect your systems.
Automate the manual work.
Build an HR operation that adapts to your processes, with Magic HR AX.